In 2022, influencer marketing became part of the overall marketing strategies of 93% of marketing professionals. The UK saw a 26% increase in influencer-related services last year. Everyone who was unable to work due to the pandemic or who might have lost their job had to find another way to make money.
These UK influencers who rose to popularity in various fields are presented in this post.
Joe Wicks (@thebodycoach) is the leading influencer in the fitness industry. 4.7 million people follow his Instagram account. He writes and hosts TV shows in addition to being a fitness instructor. His show on Channel 4 is called The Body Coach. He posts recipes, training plans, and in-the-moment workouts on his content.
Another fitness influencer, Lucy Davis (@lucydavis_fit), comes in after Joe Wicks. She is one of the co-founders of the My Coach School app, which provides clients with personalized training and nutrition counseling. She is a fitness advocate for Gymshark, My Protein, and Nocco. After giving up competitive swimming in 2015, her training primarily focused on weightlifting. She provides tips, demonstrations, and guidance on leading a healthy lifestyle.
She has 694,000 followers on Instagram as well.
Nigel Kabvina is the top food influencer on our list. At present, he has 1.2 million Instagram followers and 4.5 million TikTok followers. In addition, he represents the Nespresso brand.
Before becoming well-known on social media, he was a model and an accomplished mixologist for bars all over the United Kingdom.
Next up is Nathan Anthony (@boredoflunch), who comes after Nigel. He is a home cook from Northern Ireland who began his journey in 2020 during the lockdown. He has a passion for using an air fryer and slow cooker to quickly and healthily prepare meals at home. In addition, he authored two books that were published in 2022.
Emma Hill, one of the leading fashion influencers in the UK, is next. She currently has 384,000 subscribers to her YouTube channel and 839,000 Instagram followers.
Because of her blog, which features stylish attire, she is renowned for being a style expert. She has a large following thanks to her streetwear and unique sense of style. Her vlogs, hauls, and lookbooks also helped her YouTube channel become more popular.
Jess Millichamp (@jessontheplussize) comes after Emma. She currently has 218,000 followers on Instagram. Regardless of size, she is an advocate for defying fashion norms. She also runs the fashion and makeup-focused blog In The Style, which has amassed a large number of followers on social media.
Naturally, we must not overlook influencers in the beauty industry. Chris Grave (@christopher_grave) is one of the leading beauty influencers in the UK. His TikTok currently has 456,000 followers, while his Instagram currently has 163,000.
In addition to doing makeup, he posts videos of himself lip-syncing. Additionally, he created his clothing brand, UNPHSD. The Corner London is his professional agent, handling influencer and content development work. In April 2022, more than 500,000 people watched his most popular video, “This outfit lives rent-free in my head.”
Patricia Bright, also known as @thepatriciabright, is a popular influencer on beauty. She currently has 1.1 million followers on Instagram. She is an expert in makeup and style, as well as a beauty blogger and vlogger. There are now 2.77 million subscribers to her YouTube channel.
She mixes question-and-answer videos, fashion hauls, and reviews of beauty products in her content. In addition, she hosted several Get the Look YouTube videos that covered the BRIT Awards.
Have you encountered a specialist in male grooming? Let us present James Welsh, who goes by @james_s_welsh on Instagram. As of right now, he has 1.51 million YouTube subscribers and 380,000 followers on that platform. Ideas on men’s fashion, skincare, hairstyles, and other subjects are the focus of his content on YouTube, which is his primary platform.
He also makes appearances on ASOSMenswear’s YouTube channel as their skincare expert.
James is followed by Evie (@eviesamuel_). In addition to owning the @sknperfct Instagram account, which currently has 297 followers, she has 60,900 followers on the platform. Evie is a skincare specialist as well as a cosmetic chemist.
In the broad realm of skincare, she shares honest reviews and instructs her audience on essential ingredients, regimens, cult products, and brands. Furthermore, because of her visually appealing feed and favorable reviews, she has established herself as a reliable source in the skin care industry. She never engages with a brand unless she is satisfied with the results.
Last but not least, one of the leading UK travel influencers is Hand Luggage Only (@handluggageonly). In 2014, Yaya and Lloyd launched it while they were still in school. With 1.2 million followers on TikTok, their primary platform, they specialize in content related to cheap travel.
Additionally, they have a Pinterest account with over 10 million monthly views and 496.9k followers.
You can also check out Spin Genie for the top athletes in the UK who are active and influential on social media.